賽車隊財務合作夥伴關係
Pinnacle Financial 續簽其 23XI Racing 贊助協議
23XI Racing 宣布與 Pinnacle Financial Partners 的賽車贊助協議完成多年續約，延長這家金融機構於 Tyler Reddick 45 號車隊的曝光至 2027 年，並新增更多帶有 Pinnacle 品牌標誌的賽事。
除賽道上的曝光外，這項合作亦擴展至文化層面的推廣活動，包括與 Academy of Country Music 合作，將一輛印有 ACM Awards 標誌的賽車帶到 NASCAR All-Star Race 現場，並在一場 ACM Awards 活動中，讓未來將加盟 23XI 的車手 Corey Heim 與鄉謠歌手 Kameron Marlowe 建立聯繫。Pinnacle 亦於高爾夫球、PGA TOUR 及美國東南部多支職業體育球隊保持贊助關係。
Pinnacle 這項持續的 NASCAR 合作，展示如何透過結合長期運動員關係與意想不到的跨行業推廣活動，將贊助的影響力延伸至遠超賽道以外的範疇。
英文原文
23XI Racing announced a multi-year renewal of its racing sponsorship with Pinnacle Financial Partners, extending the financial firm's presence on Tyler Reddick's No. 45 team through 2027 and adding additional races featuring Pinnacle branding.
Beyond its track presence, the partnership has expanded into cultural activations, including a collaboration with the Academy of Country Music that brought an ACM Awards-branded car to the NASCAR All-Star Race and connected future 23XI driver Corey Heim with country artist Kameron Marlowe at an ACM Awards event. Pinnacle also maintains sponsorships across golf, the PGA TOUR and multiple professional sports franchises in the Southeast.
Pinnacle's sustained NASCAR partnership shows how pairing long-term athlete relationships with unexpected cross-industry activations can extend a sponsorship's reach well beyond the racetrack.
- 來源
- Trend Hunter
- 發布
- 2026-08-14
- 品類
- Autos
- 出處
- businesswire, 23xiracing