便利店零售商微短劇
Pop to Co-Op 頌揚臨時計劃與隨性精神
英國領先的便利店零售商 Co-op Food，善用大受歡迎的微短劇形式，推出《Pop to Co-op》，靈感源自「I'm popping to Co-op」（我去一趟 Co-op）這句話——此話早已不僅是一句宣傳標語，更成為人們日常掛在嘴邊的用語。這套四集的《Pop to Co-op》迷你劇集，強調便利購物的優點及其於日常生活中的價值。與大型連鎖零售商將第四季度視為全年最佳購物時機不同，Co-op 此宣傳活動，則聚焦於日常臨時安排及即興小聚。
首集《Plans Cancelled》，講述一個引起共鳴的故事——一位原本有晚間安排的女士，計劃臨時取消，但她並沒有沉溺於失望之中，而是趁機去一趟 Co-op，選購 Irresistible 系列的即食餐膳，在家中度過一個舒適的夜晚。
英文原文
Leading UK convenience retailer Co-op Food tapped into the popular microdrama format to launch Pop to Co-op, based on "I’m popping to Co-op," which isn't just a tagline but a phrase that people have adopted as their own. The four-part Pop to Co-op miniseries underscores the benefits of convenience shopping and its value in everyday life. While big-box retailers focus on Q4 as the best time of the year to shop, Co-op's campaign highlights everyday last-minute plans and spontaneous get-togethers.
The first microdrama, Plans Cancelled, tells a relatable story of a woman with evening plans that fall through, but rather than wallowing in disappointment, she takes the opportunity to Pop to Co-op for a ready meal from the Irresistible range for a cozy night at home.
- 來源
- Trend Hunter
- 發布
- 2026-07-29
- 品類
- Commercials
- 出處
- shots.net, tiktok