無手機手作體驗
Pinterest 於沙漠打造無手機體驗
Pinterest 連續第三年進駐 Coachella Valley Music and Arts Festival,並提供一種摒棄手機的體驗,藉此啟發人與人之間的連繫與創造力。「Coachella outfit ideas」的搜尋量持續增長,而踏入 2026 音樂節季節,Pinterest 自問:「如果不是為個人主頁精心策劃時刻,而是為自己創造回憶,又會怎樣?」
與許多刻意設計來供社交媒體分享的音樂節活動不同,Pinterest 的 Coachella 體驗要求音樂節參加者將手機鎖入時尚的 Yondr 袋中,讓他們能夠活在當下、真正感受喜悅,而非表演喜悅。朋友群組可以製作自訂吊飾,並根據平台上熱門搜尋詞獲得造型及美妝補妝服務。賓客亦獲贈一本印刷版 Joy Guide,可以貼紙及明信片等實體小物加以個人化。
英文原文
For the third year, Pinterest had a presence at the Coachella Valley Music and Arts Festival and offered a phone-free experience that inspired connection and creativity. Searches for "Coachella outfit ideas" continue to grow and for the 2026 festival season, Pinterest found itself asking, "What if, instead of curating moments for your profile, you made memories for yourself?"
Unlike many festival activations expressly designed to be shared on social media, Pinterest's Coachella experience asks festival-goers to lock their phones away in a stylish Yondr bag so that they can be in the moment and experience joy rather than perform it. Friend groups created custom charms and received styling and beauty touch-ups inspired by popular searches on the platform. Guests also got a printed Joy Guide to personalize with physical artifacts like stickers and postcards.
- 來源
- Trend Hunter
- 發布
- 2026-04-21
- 品類
- Diy
- 出處
- linkedin, newsroom.pinterest