寵物食品宣傳
Open Farm 推出「Pets Are Perfect. So, We Must Be Too」宣傳
Open Farm 發布「Pets Are Perfect. So, We Must Be Too.」宣傳活動，標誌著這家高端寵物食品品牌歷來規模最大的整合行銷投資。此活動與獨立創意代理商 Guesthouse 合作開發，將於電視、串流平台、數碼影片、戶外及社交媒體渠道陸續推出。此活動以兩則主打廣告——《Sweet Girl》及《Cone》——為核心。
此宣傳活動延續 Open Farm 十年來，一貫著重負責任採購成分、100% 成分可追溯性，以及獸醫支持配方的方針。此活動旨在將品牌的營養標準，轉化為能引起情感共鳴的故事敘述，觸及 97% 視寵物如家人的寵物主人。
Open Farm 展示出，將成分透明度及營養可信度，轉化為真摯的情感故事敘述，如何能協助一個以信任為核心的寵物食品品牌，於日益擁擠的市場中脫穎而出。
英文原文
Open Farm unveiled its 'Pets Are Perfect. So, We Must Be Too.' campaign, marking the premium pet food brand's largest integrated marketing investment to date. Developed with independent creative agency Guesthouse, the campaign is rolling out across TV, connected streaming, digital video, out-of-home and social channels. It centers on two hero ads, 'Sweet Girl' and 'Cone.'
The campaign builds on Open Farm's decade-long focus on responsibly sourced ingredients, 100% ingredient traceability and veterinary-supported formulations. It aims to translate the brand's nutritional standards into emotionally resonant storytelling for the 97% of pet parents who consider their pets part of the family.
Open Farm shows how shifting ingredient transparency and nutritional credibility into genuine emotional storytelling can help a trust-driven pet food brand distinguish itself in an increasingly crowded sector.
- 來源
- Trend Hunter
- 發布
- 2026-07-29
- 品類
- Commercials
- 出處
- businesswire, openfarmpet