提前萬聖節行銷計劃
Old World Christmas 以手工吹製玻璃裝飾聞名，發現並記錄了「Summerween」這股日益盛行的現象——消費者最早於7月已開始佈置萬聖節及秋季裝飾。作為此重點方向的一環，品牌發佈首份Summerween趨勢報告，指導裝飾者為萬聖節樹及擺設挑選飾品。
Old World Christmas 的報告，勾勒出 2026 年四種各具特色的風格方向——經典黑、橙、紫配色的完整聲明式萬聖節樹；以骷髏頭及寶石色調營造陰鬱氛圍的 Spooky-Chic 哥德風格；帶有俏皮鬼魂及玉米糖圖案、明亮的家庭友善奇趣風格；以及以南瓜及秋日圖騰、連接萬聖節至感恩節的豐收與秋日美學。
公司留意到顯著的早期需求，其網站上與萬聖節相關的流量，由 6 月至 7 月增長 155%，此品類亦於過去三個月內，躋身第四大熱門搜尋詞。
英文原文
Old World Christmas' report outlines four distinct stylistic approaches for 2026 — the full Statement Halloween Tree in classic black, orange, and purple; the moody Spooky-Chic Gothic look featuring skulls and jewel tones; the bright, Family-Friendly Whimsy style with playful ghosts and candy corn; and the Harvest & Fall aesthetic that bridges Halloween into Thanksgiving with pumpkins and autumn motifs.
The company has observed significant early demand, with Halloween-related traffic to its website increasing by 155% from June to July and the category ranking as the fourth most searched term over the past three months.
- 來源
- Trend Hunter
- 發布
- 2026-07-31
- 品類
- Hiphotels
- 出處
- christmasinamerica