官方止汗劑贊助商
Dove成為美國網球公開賽官方止汗劑贊助商
Dove 是一個以保濕產品及對真實美的承諾而聞名的美妝品牌，連續第二年回歸擔任美國網球公開賽的官方腋下贊助商。2026 年，公司推出「Don't Sweat It. Make A Racket.」活動，慶祝圍繞這項賽事的自信、風格及粉絲文化。
「Don't Sweat It. Make A Racket.」倡議以 Dove 止汗劑為核心，提供長達 72 小時的防汗防臭保護，而 Dove Invisible 系列則主打透明配方，避免在衣物上留下白色印漬。活動內容包括一部短片、多項數碼互動項目、於 USTA Billie Jean King 國家網球中心設立的專屬補妝據點「The Re[set] Club」、與攝影師合作記錄賽事時尚風貌、一系列訪問粉絲的社交媒體內容，以及與全國十間女性創立的運動酒吧合作，於女子單打決賽期間為顧客提供免費餐飲賬單。
英文原文
Dove, the beauty brand known for its moisturizing products and commitment to real beauty representation, has returned as the Official Underarm Sponsor of the US Open for a second year. In 2026, the company launches the 'Don't Sweat It. Make A Racket.' campaign to celebrate the confidence, style, and fan culture surrounding the tournament.
The 'Don't Sweat It. Make A Racket.' initiative centers on the Dove Antiperspirant, which provides 72-hour sweat and odor protection, with the Dove Invisible collection offering clear application to prevent white marks on clothing. The campaign includes a short film, digital activations, a dedicated refresh destination called The Re[set] Club at the USTA Billie Jean King National Tennis Center, a collaboration with photographers to capture tournament fashion, a social content series interviewing fans, and a partnership with ten women-owned sports bars across the country where tabs will be opened for complimentary food and drinks during the Women's Finals.
- 來源
- Trend Hunter
- 發布
- 2026-08-12
- 品類
- Interactive
- 出處
- usopen.org