實用型籃球賽事合作夥伴關係
Windex 獲委任為 Phillips 66 Big 12 籃球錦標賽的官方玻璃清潔夥伴，賽事期間將首次於美國正式展示 ASB GlassFloor LED 場地。
這次合作，涉及 Windex Glass Court Cleaning Crew（玻璃球場清潔隊）的冠名角色，這支隊伍負責在整個賽事期間維護球場地面。清潔隊將身穿仿照高樓外牆清潔工人風格設計的制服，作為呼應玻璃球場的主題性巧思。Windex 作為官方玻璃清潔合作夥伴的存在，亦延伸至由場地內置 LED 技術驅動的動態場內視覺效果，以及旨在讓球迷與實時賽事互動的社交媒體內容。
這種俏皮的執行方式——清潔隊制服及品牌配件——營造出既能引起現場觀眾共鳴、亦能吸引家中觀眾的可分享時刻。
英文原文
The partnership involves a presenting role for the Windex Glass Court Cleaning Crew, a team tasked with maintaining the playing surface throughout the events. The crew will be dressed in uniforms styled after high-rise window cleaners as a thematic nod to the glass court. Windex's presence as the Official Glass Cleaning Partner extends to dynamic on-court visuals powered by the LED technology embedded in the floor and social media content designed to engage fans with the real-time action.
The playful execution, with cleaning crew uniforms and branded accessories, creates shareable moments that resonate both with live audiences and viewers at home.
- 來源
- Trend Hunter
- 發布
- 2026-03-04
- 品類
- Bizarre
- 出處
- big12sports