喜劇演員推薦珠寶系列
Zales 與 Chloe Fineman 合作推出「Not Another Candle」
珠寶零售商 Zales 與喜劇演員 Chloe Fineman 合作，推出一個限量版節日系列，俏皮地命名為「Not Another Candle」（不要再送蠟燭了）膠囊系列。這個系列共有 20 件單品——由手鍊、耳環，到項鍊及戒指——兼備經典設計及當代風格。
「Not Another Candle」系列，以幽默手法回應消費者常見的體驗——臨時匆忙選購禮物，以及對香薰蠟燭等預設禮品缺乏新意的普遍感受。相反，此活動提出以珠寶作為一個更勝一籌的選擇，能夠傳遞更深厚的心意。
「Not Another Candle」計劃，亦延伸自 Zales 於 2025 年春季發起的 Own It 品牌重塑計劃，該計劃旨在將精品珠寶，定位為日常時尚及自我表達中觸手可及的一環，而不僅僅局限於正式場合。
英文原文
The jewelry retailer Zales has collaborated with comedian Chloe Fineman to introduce a limited holiday collection, which was cheekily referred to as the 'Not Another Candle' capsule. The assortment consists of twenty items — from bracelets and earrings to necklaces and rings — that feature both classic designs and contemporary styles.
The 'Not Another Candle' collection humorously addresses the common consumer experience of last-minute gift selection and the perceived lack of originality in default presents like scented candles. Instead, the campaign proposes jewelry as a superior option that conveys greater personal consideration.
The 'Not Another Candle' initiative also expands on Zales' Own It rebrand, which was initiated in the spring of 2025 and which seeks to frame fine jewelry as an accessible component of daily fashion and self-expression rather than solely for formal occasions.
- 來源
- Trend Hunter
- 發布
- 2025-12-29
- 品類
- Humor
- 出處
- signetjewelers