行為改變宣傳
Noom Lose for Keeps強調GLP-1藥物與健康習慣並重
多年以來，人們一直追求快速見效的減重方案，卻未意識到持久成效，需要真正的生活方式改變，而非一次性的介入措施，而 Noom Lose for Keeps 正正正面回應這種心態，將 GLP-1 藥物，重新定位為減重過程中的其中一環，而非全部。正如 Noom 所言：「GLP-1 助你啟動減重，而心態及習慣，才是助你維持成果的關鍵。」
由 Rebel Wilson 主演的「Lose for Keeps」宣傳活動，正視一項事實：超過 30% 的 Noom GLP-1 計劃新會員，此前均曾使用過其他供應商提供的 GLP-1 藥物，而他們選擇加入 Noom，不僅是為了藥物本身，更是為了能協助維持改變成果的習慣。於其中一則廣告《Training Wheels》（訓練輪）中，透過學習踩單車的意象，探討 GLP-1 藥物與健康習慣，如何能協同發揮作用。
英文原文
For years, people have chased quick-fix weight solutions without realizing that lasting results require real lifestyle changes, not just a temporary intervention, but Noom Lose for Keeps confronts this mindset head-on, reframing GLP-1 medications as just one part of weight loss. As Noom puts it, "GLP-1s kickstart your weight loss. Mindset and habits help you keep it off."
The Lose for Keeps campaign starring Rebel Wilson recognizes that more than 30% of new Noom GLP-1 program members have previously been on a GLP-1 medication from a different provider, and they come to Noom because they want not only the medication but also the habits that will help sustain the change. In one spot, Training Wheels, the image of learning to ride a bicycle explores how GLP-1 medication and healthy habits work in tandem.
- 來源
- Trend Hunter
- 發布
- 2026-07-20
- 品類
- Commercials
- 出處
- adweek