聯乘芭蕾啟發系列

NikeSKIMS’ '2026 Spring Campaign' features BLACKPINK member Lisa as its lead, reflecting a deliberate shift from athlete-led storytelling toward a performance-centered creative approach. Building on the brand’s 2025 debut campaign, which highlighted elite athletes such as Serena Williams, the Spring 2026 effort explores movement as both function and expression, drawing from the discipline and artistry of dance.

The campaign is anchored by a short film that places Lisa’s technical skill and expressive range at the forefront. Rather than serving as a static model, Lisa performs throughout the spot, using controlled choreography to demonstrate the collection’s flexibility, structure, and responsiveness to motion. The ballet-inspired assortment of footwear, apparel, and accessories—rendered in soft pink and black tones—is presented in continuous movement, allowing the garments to be shown in use rather than in isolation.

Directed by choreographer Sergio Reis, the film features Lisa alongside professional ballerinas and dancers, creating a layered performance environment. The one-minute spot emphasizes fluidity while introducing NikeSKIMS’ first fully integrated, head-to-toe system of dress, combining technical performance construction with refined, expressive silhouettes.