多渠道國際宣傳
essential COSTA RICA推出Natural Choice
essential COSTA RICA 國家品牌推出「The Natural Choice」——一項跨渠道的國際推廣活動，善用 Amazon Ads 平台、數碼媒體，以及於英國、德國及西班牙合共超過 240 場的店內試食活動，向數以百萬計的歐洲消費者推廣哥斯達黎加香蕉、菠蘿、咖啡及木薯。
「The Natural Choice」活動透過 Amazon Prime Video 廣告、訂製版 Fire TV 登陸頁面、Alexa 品牌體驗，以及 Amazon Fresh Bags，無縫融入消費者的日常生活時刻。此活動以 12 條原創食譜影片為核心，由當地廚師從各自的文化及烹飪視角，演繹哥斯達黎加食材。此活動是與 Amazon Ads Brand Innovation Lab 合作的第二階段，承接自 2025 年的合作活動——該活動當時是平台上首個跨市場的國家出口品牌推廣活動。
英文原文
The essential COSTA RICA country brand has launched 'The Natural Choice' — a multi-channel international campaign that leverages Amazon Ads platforms, digital media, and over 240 in-store tasting events across the United Kingdom, Germany, and Spain to promote Costa Rican bananas, pineapples, coffee, and cassava to millions of European consumers.
'The Natural Choice' campaign integrates seamlessly into everyday consumer moments through Amazon Prime Video ads, a custom Fire TV landing page, Alexa-branded experiences, and Amazon Fresh Bags. The initiative is anchored by 12 original recipe videos developed by local chefs who interpret Costa Rican ingredients through their own cultural and culinary perspectives. This initiative represents the second phase of a collaboration with Amazon Ads Brand Innovation Lab, building on a 2025 campaign that was the first-ever multi-market national export brand campaign on the platform.
- 來源
- Trend Hunter
- 發布
- 2026-07-18
- 品類
- Regional
- 出處
- prnewswire