塗鴉啟發品牌宣傳活動
Mosaic North America 與 Buffalo Bills 合作
Mosaic North America 獲委任為 Buffalo Bills 美式足球球隊的加拿大代理廣告公司。雙方以一場結合季後賽主題及塗鴉風格的營銷活動，於多倫多正式展開合作。塗鴉藝術家 Paul Glyn-Williams 獲邀參與這場通宵進行的推廣活動。
Mosaic North America x Buffalo Bills 這項活動，將多倫多社區內常見的「Post No Bills」（禁止張貼廣告）市政告示牌，改動為「Go Bills」字樣。這些藝術介入，配以連結至專屬登陸頁面的二維碼，讓大家可以登記接收 Buffalo Bills 球隊資訊，並參加抽獎，有機會贏得機票、酒店住宿及賽事門票。
這項令人振奮的計劃，旨在正式肯定並培養安大略省南部地區既有的 Buffalo Bills 粉絲群。
英文原文
Mosaic North America has been appointed as the Canadian agency of record for the Buffalo Bills football franchise. The two entities initiated this partnership with a playoff-themed and graffiti-inspired marketing activation across Toronto. Graffiti artist Paul Glyn-Williams was tapped for the overnight activation.
The Mosaic North America x Buffalo Bills campaign involves altering common municipal 'Post No Bills' signs in Toronto neighborhoods to read 'Go Bills.' These artistic interventions are accompanied by QR codes linking to a dedicated landing page, where individuals can sign up for Buffalo Bills team communications and enter a contest for the chance to win flights, hotel accommodations, and game tickets.
This exciting initiative is designed to formally acknowledge and cultivate the existing Buffalo Bills fan base within Southern Ontario.
- 來源
- Trend Hunter
- 發布
- 2026-01-21
- 品類
- Graffiti
- 出處
- billieve