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Miller Lite 攜手 Livvy Dunne 推出 Miller Tea Time
Miller Lite 推出一款名為 Miller Tea Time 套裝的新穎產品。這個膠囊系列是品牌 Legendary Moments 活動的一部分，並與運動員兼網紅 Livvy Dunne 攜手合作呈現。
這款限量版 Miller Tea Time 套裝重新演繹傳統下午茶茶具，內含四套仿照品牌經典啤酒罐外觀設計的茶杯及茶碟，並配以一個經創新設計的茶壺，可直接透過壺嘴刺穿並倒出一罐標準十二盎司裝的 Miller Lite。
Miller Tea Time 套裝憑藉巧妙融合兩種截然不同的社交儀式——高雅私密的下午茶傳統，與輕鬆共享的暢飲啤酒文化——勢必即時抓住消費者的目光。整體而言，這項活動的靈感源自「『爆料』（spilling the tea）這種文化現象」。
英文原文
Miller Lite has introduced a novel product called the Miller Tea Time set. This capsule is part of the brand's Legendary Moments campaign and is presented in partnership with athlete and influencer Livvy Dunne.
The limited-edition Miller Tea Time set reimagines the traditional tea service by including four cups and saucers that mimic the look of the brand’s classic beer can. These are joined by an innovative kettle engineered to puncture and pour a standard twelve-ounce can of Miller Lite directly through its spout.
The Miller Tea Time set is sure to immediately capture consumer attention as it playfully fuses two distinct social rituals — the refined, intimate tradition of taking tea and the casual, convivial act of sharing beer. Overall, the campaign is inspired by the "cultural phenomenon of 'spilling the tea.'"
- 來源
- Trend Hunter
- 發布
- 2026-04-21
- 品類
- Bizarre
- 出處
- prnewswire