全通路雜貨配送策略
Walmart 加大投入餐膳方案及快速配送服務
Walmart 最新一次業績電話會議中，將 Walmart Meal Solutions 列為核心增長策略之一，高層將業務由傳統雜貨及一般商品，擴展至熟食合作及更快速的訂單履行服務。6 月，Subway 成為首個整合至 Walmart Express Delivery 快速送遞選項的餐飲品牌，讓顧客透過應用程式或 Walmart.com 落單，可於 30 分鐘內收到餐點。
電子商務現時佔美國銷售額超過 23%，實體門店則作為配送樞紐，處理 80% 的網上雜貨訂單，以及 100% 的快速送遞訂單。
該季度內，Walmart 美國業務亦針對超過 11,000 項商品推出臨時減價，較第一季末的 7,200 項有所增加，反映這家零售商正致力挽留精打細算的雜貨顧客，同時應對 GLP-1 相關藥房銷售所帶來的壓力。
英文原文
Walmart's latest earnings call highlighted Walmart Meal Solutions as a central growth strategy, with executives expanding beyond traditional grocery and general merchandise into prepared-food partnerships and faster fulfillment. In June, Subway became the first restaurant integrated with Walmart's Express Delivery option, allowing shoppers to order meals through the app or Walmart.com for delivery within 30 minutes.
E-commerce now accounts for more than 23% of U.S. sales, with physical stores serving as fulfillment hubs for 80% of online grocery orders and 100% of fast deliveries.
Walmart U.S. also rolled out temporary price cuts on more than 11,000 items during the quarter, up from 7,200 at the end of Q1, as the retailer works to retain budget-conscious grocery shoppers amid pressure on GLP-1-related pharmacy sales.
- 來源
- Trend Hunter
- 發布
- 2026-08-20
- 品類
- Food
- 出處
- grocerydive