以表現為靈感的廣告宣傳
McQueen 2026年秋季廣告宣傳極具電影感
McQueen 2026 年秋季廣告系列，由 Glen Luchford 掌鏡，呈現一場探索表演性與角色本質的電影式敘事，深入剖析內在自我與外在形象之間的心理張力。這則廣告短片以黑色電影風格呈現該系列，強調深邃感、暗黑氛圍與美學。
McQueen 2026 年秋季廣告系列，起用一眾模特兒，包括 Karen Elson、Paloma Elsesser、Jacqui Hooper 及 Xiao Wen，透過她們富有張力、震撼人心的目光，連結品牌的過去與現在，體現 McQueen 品牌基因中固有的驅動力與力量感。
服裝本身以強烈的物料張力呈現——McQueen 源自 Savile Row 傳統的精準剪裁工藝，與以流動絲質喬其紗製成的雕塑感晚裝廓形形成對比。
英文原文
The McQueen Fall 2026 advertising campaign, photographed by Glen Luchford, presents a cinematic exploration of performativity and character that delves into the psychological tension between interior and exterior selves. The film presents the collection in a noir-inspired light that emphasizes depth, darkness, and beauty.
The McQueen Fall 2026 advertising campaign features a cast of models including Karen Elson, Paloma Elsesser, Jacqui Hooper, and Xiao Wen, who together bridge the house's past and present through their confronting, powerful gazes that embody the innate drive and strength embedded within the McQueen foundation.
The garments themselves are presented with a visceral material tension, where sharpened precision tailoring — a hallmark of McQueen's Savile Row roots — is juxtaposed against sculptural evening silhouettes crafted from fluid silk georgette.
- 來源
- Trend Hunter
- 發布
- 2026-08-09
- 品類
- Commercials
- 出處
- lesfacons