限量版威士忌發布
Ballantine's 推出 Ballantine's x Malbon 聯名威士忌
Pernod Ricard 旗下的 Ballantine's，與生活方式高爾夫品牌 Malbon 合作，推出限量版 Ballantine's x Malbon 聯乘系列，內含兩款高級陳年調配蘇格蘭威士忌，以及一個聯名服飾膠囊系列。此合作推出一款以更高比例格蘭道奇（Glentauchers）單一麥芽威士忌調配而成的 21 年版本，以及一款以格蘭伯奇（Glenburgie）為主打的 17 年調配威士忌，兩者均圍繞「Time Well Spent at the 19th Hole」的宣傳主題。
21 年版本預計於 6 月中旬起，透過南韓的旅遊零售渠道發售，涵蓋仁川、金浦、金海及濟州機場的門店，並配合一項於濟州舉行的專屬期間限定活動。17 年版本則僅限於南韓本地市場發售。包裝及創作素材均採用 Malbon 標誌性的 Buckets 標誌及當代圖形，此系列亦包括靈感取材自蘇格蘭圖騰及 Ballantine's 品牌色彩的限量版服飾及配件。
對消費者而言，此次發售將高級威士忌與高爾夫及生活方式文化結合，吸引年輕愛好者及旅客，同時強化 Ballantine's 長久以來與這項運動的淵源。此合作凸顯出，傳承悠久的烈酒品牌，如何運用文化合作項目，接觸新受眾，並於戰略市場中強化能見度。
英文原文
Pernod Ricard-owned Ballantine’s released a limited Ballantine’s x Malbon collaboration developed with lifestyle golf brand Malbon, featuring two premium aged blended Scotch whiskies and a co-branded apparel capsule. The partnership introduced a 21 Year Old expression crafted with a higher proportion of Glentauchers single malt and a 17 Year Old blend highlighting Glenburgie, both tied to the campaign “Time Well Spent at the 19th Hole.”
The 21 Year Old is scheduled for distribution through South Korea’s travel retail channel from mid-June, with availability across airport stores in Incheon, Gimpo, Gimhae and Jeju, alongside a dedicated Jeju pop-up activation. The 17 Year Old expression is reserved for the domestic South Korean market. Packaging and creative assets feature Malbon’s signature Buckets logo and contemporary graphics, while the collection also includes limited-edition apparel and accessories inspired by Scottish motifs and Ballantine’s brand colours.
For consumers, the release combines premium whisky with golf and lifestyle culture to appeal to younger enthusiasts and travellers while reinforcing Ballantine’s longstanding association with the sport. The collaboration highlights how heritage spirits brands are using cultural partnerships to engage new audiences and strengthen visibility in strategic markets.
- 來源
- Trend Hunter
- 發布
- 2026-06-09
- 品類
- Travel
- 出處
- thespiritsbusiness, ballantines