精選 Alpha 世代購物平台
Maisonette Neon Rebels 專為青少年而設
Maisonette Neon Rebels 是一個全新網上市集，專為青少年提供大膽有型、鼓勵自我表達的服飾風格而設，同時讓家長能安心投資合乎年齡、具質素的購買選擇。Maisonette 總裁 AJ Nicholas 表示：「青少年一直是我們增長最快的客群之一，目前超過 20% 的顧客旗下至少有一名 7 歲以上的子女。我們既留意到這股強勁增長勢頭，亦發現市場上明顯欠缺針對這個年齡層用心經營的服務，而 Neon Rebels 正是我們的答案。」
於這個為 Alpha 世代精選打造的市集內，購物者可找到服飾及配件、沐浴及身體護理，以及家居及禮品等品類，並提供一系列填補「太幼稚」與「太成熟」之間空白的產品。
英文原文
Maisonette Neon Rebels is a new online marketplace, purpose-built to offer bold, fun styles that champion self-expression in tweens and teens, and help parents feel good about investing in age-appropriate, quality purchases. "Tweens have become one of our fastest-growing segments, with over 20% of our customers now having at least one child age 7+. We recognized both this incredible momentum and a clear gap in the market to serve this age group thoughtfully, and Neon Rebels is our answer," said AJ Nicholas, President of Maisonette.
On the curated marketplace for Gen Alpha, shoppers will find categories like Apparel & Accessories, Bath & Body, and Home & Gifts, along with a selection of products that fill the gap between "too little" and "too grown up."
- 來源
- Trend Hunter
- 發布
- 2026-08-19
- 品類
- Youth
- 出處
- prnewswire, maisonette