加拿大製造消費品宣傳活動
Kruger Products 推出 Made by Canadians for Canadians
Kruger Products 推出全新活動「Made by Canadians for Canadians」。透過此計劃，這家消費品牌旨在鼓勵消費者，選擇本地製造的紙製品。
「Made by Canadians for Canadians」活動，突顯 Kruger Products 深植於加拿大的根基——旗下九間生產設施，遍布不列顛哥倫比亞省、安大略省及魁北克省——並強調其對支持加拿大社區的承擔。透過融入獨具加拿大特色的用語及文化參照——例如以「A-Zed」取代「A-Zee」，以及「double-double ply」——此活動運用幽默感及民族自豪感，與消費者建立連繫。Kruger Products 亦強調其對可持續發展及本地投資的堅持，自 2018 年起，單在魁北克省，便已投入超過 10 億美元，用於升級其營運設施及滿足消費者需求。
在這個許多消費者以購買本地製造商品為優先考量的時代，Kruger Products 在其包裝上顯眼地標示「Made in Canada」（加拿大製造），讓消費者更容易識別加拿大製造的產品。
英文原文
Kruger Products has launched a new campaign titled 'Made by Canadians for Canadians.' With this initiative, the CPG brand aims to encourage consumers to choose locally manufactured tissue products.
The Made by Canadians for Canadians campaign highlights Kruger Products' deep roots in Canada, with nine production facilities across British Columbia, Ontario, and Quebec, and emphasizes its commitment to supporting Canadian communities. By incorporating uniquely Canadian phrases and cultural references — such as 'A-Zed' instead of 'A-Zee' and 'double-double ply' — the campaign uses humor and national pride to connect with consumers. Kruger Products also underscores its dedication to sustainability and local investment, having contributed over $1 billion in Quebec alone since 2018 to modernize its operations and meet consumer demand.
In an era where many shoppers prioritize buying locally made goods, Kruger Products makes it easier to identify Canadian-made items by prominently displaying 'Made in Canada' on its packaging.
- 來源
- Trend Hunter
- 發布
- 2025-02-13
- 品類
- Leaders
- 出處
- newswire