墨西哥摔角人偶
Mattel擴展其WWE協議，納入Lucha Libre AAA
美泰與 WWE 宣布一項全新的多年期全球授權協議，將美泰的 WWE 產品組合，擴展至涵蓋 Lucha Libre AAA Worldwide（AAA 世界摔角）。「Mattel Lucha Libre AAA」系列，將於 2027 年秋季推出，主打 Psycho Clown、El Hijo del Viking 及 Mr. Iguana 等明星選手。此系列人偶，將突顯 AAA 標誌性的面具、服裝及誇張浮誇的角色形象，於美泰 WWE Elite Collection 系列於 2025 年榮登年度冠軍動作人偶系列之後，將美泰的動作人偶業務，進一步拓展至 WWE 以外的領域。
AAA 於 1992 年創立，逾 30 年來一直維持家族經營，Eddie Guerrero 及 Rey Mysterio 等墨西哥摔角傳奇人物，均曾於此旗下出戰。此合作，讓美泰得以接觸一項擁有穩固國際粉絲基礎、獨具特色的摔角傳統文化。
美泰展示出，植根於具文化意義體育娛樂的授權合作，如何能協助收藏玩具品牌，多元化其產品組合，同時觸及忠誠度極高的粉絲社群。
英文原文
Mattel and WWE announced a new multi-year global licensing agreement expanding Mattel's WWE portfolio to include Lucha Libre AAA Worldwide. The 'Mattel Lucha Libre AAA' collection will launch in fall 2027 and feature stars including Psycho Clown, El Hijo del Viking and Mr. Iguana. The figures will highlight AAA's signature masks, costumes and larger-than-life characters, extending Mattel's action figure business beyond WWE after the Mattel WWE Elite Collection ranked as the No. 1 action figure line in 2025.
Founded in 1992, AAA has remained family-operated for more than 30 years, while lucha libre legends including Eddie Guerrero and Rey Mysterio have competed under its banner. The partnership gives Mattel access to a distinctive wrestling tradition with an established international fan base.
Mattel shows how licensing partnerships rooted in culturally significant sports entertainment can help collectible toy brands diversify their portfolios while reaching deeply loyal fan communities.
- 來源
- Trend Hunter
- 發布
- 2026-07-24
- 品類
- Toys
- 出處
- businesswire