加拿大主題宣傳活動
Maple Leaf Foods 憑「Look for the Leaf」宣傳活動引發自豪感
「Look for the Leaf」不僅僅是一句宣傳語，更是一場運動。Maple Leaf Foods 為回應美國關稅政策，勇敢地表明立場，敦促加拿大消費者支持本土品牌——即使那是競爭對手的產品。
這項活動由 No Fixed Address 打造，將日常買菜購物，轉化為一種愛國行為。透過搶眼的戶外廣告，Maple Leaf Foods 特別突顯其他加拿大品牌上的紅色楓葉標誌，例如 Dare、Chapman's 及 Gay-Lea——協助消費者輕鬆識別真正的加拿大製造產品。
Maple Leaf Foods 品牌副總裁 D'Arcy Finley 表示：「在關稅衝擊加拿大人的這個時刻，我們希望做的，不僅僅是突顯自身的傳承。」「這是要為大家提供一個簡單易行的方式，支持加拿大企業。」
隨著超過 60% 的加拿大人，正逐步轉向不再購買美國產品，Look for the Leaf 正推動一場全國性的經濟團結浪潮。
英文原文
'Look for the Leaf' is more than just a tagline; it’s a movement. Maple Leaf Foods is taking a bold stand in response to U.S. tariffs, urging Canadian consumers to support homegrown brands, even if they belong to the competition.
Created by No Fixed Address, this campaign transforms grocery shopping into a patriotic act. With eye-catching out-of-home ads, Maple Leaf Foods is spotlighting the red maple leaf found on other Canadian brands like Dare, Chapman’s, and Gay-Lea -- helping consumers easily identify truly Canadian-made products.
'At a time when tariffs are hitting Canadians, we wanted to do more than highlight our own heritage,' said D’Arcy Finley, VP of brands at Maple Leaf Foods. 'This is about giving people a simple way to support Canadian businesses.'
With over 60% of Canadians shifting away from U.S. products, Look for the Leaf is fueling a nationwide push for economic solidarity.
- 來源
- Trend Hunter
- 發布
- 2025-03-24
- 品類
- Political
- 出處
- adage, mapleleaffoods