以女性為主的體育計劃
adidas 打造以女性為靈感的 LED 籃球場
為擴充其「Impossible is Nothing」活動，adidas 與 Havas Middle East 合作，於迪拜打造一座以女性為靈感、可在黑暗中發光的籃球場。這座 LED 球場，恍如只能在 NBA 2K《MyPark》遊戲模式中才能見到的場景。
這座位於離地 250 米高空、色彩繽紛的球場，向蘇丹裔英籍女子籃球員兼社會運動人士 Asma Elbadawi 致敬。為打造這件亮眼之作，Havas 運用了數以百計的 LED 燈光。這座球場坐落於一座 52 層高塔的頂端。
Elbadawi 的影響力，遠不止於這座球場的落成。她成功推翻了國際籃球協會對宗教頭飾的禁令。這位鼓舞人心的領袖人物，正是「Impossible is Nothing」這句宣言的活生生體現。
她表示：「成長過程中，我從未在廣告牌及電視上看到穆斯林女性的身影。如果連一個和你長相相似的人取得成就的畫面都看不到，你又怎能懷抱更遠大的夢想？」幸而，她成功克服了種種障礙，她的故事，至今仍在持續被傳頌。
英文原文
To add to its 'Impossible is Nothing' campaign adidas has partnered with Havas Middle East to build a female-inspired glow-in-the-dark basketball court in Dubai. The LED court is something one could only imagine seeing in NBA 2K 'MyPark' game mode.
Sitting 250 meters above ground, the vibrant court tributes female Sudanese-British basketballer and activist Asma Elbadawi. To create this showpiece, Havas used hundreds of LED lights. The court sits on top of a 52-story tower.
Elbadawis's impact goes beyond the creation of this court. She successfully overturned a ban on religious headgear by the International Basketball Federation. The inspiring leader embodies the statement 'impossible is Nothing.'
She says, "Growing up, I didn't see Muslim women on billboards and TV. How do you dream bigger without seeing someone who looks like you accomplish things?" Fortunately, she successfully overcame barriers, and her story continues to be shared.
- 來源
- Trend Hunter
- 發布
- 2022-04-22
- 品類
- Religious
- 出處
- thedrum