高端普羅旺斯丘桃紅酒
Lady Eliza Spencer於Hackstons推出Lala V桃紅酒
Lady Eliza Spencer 推出「Lala V Côtes de Provence Rosé」，一款由這位模特兒兼社交名媛創作的高端葡萄酒。此酒帶有成熟桃子及淡雅柑橘香氣，透過與騎士橋（Knightsbridge）飲品專門店 Hackstons 的獨家零售合作，首度亮相。
此酒名稱，結合 Spencer 童年暱稱「Lala」，與法文中意指「生命」的「vie」一詞。此玫瑰酒定價 27 英鎊，定位高於數個成熟的高端品牌，同時低於超高端酒款。Hackstons 將於其倫敦旗艦店及網店，銷售 Lala V，將此新品，納入其精心策劃的優質葡萄酒及烈酒產品組合之中。
對消費者而言，Lala V 提供一款強調普羅旺斯產地、工藝精神及生活方式定位、適合特定場合品飲的玫瑰酒。此次推出，反映出名人代言葡萄酒持續增長的趨勢，這類產品運用個人故事敘述、高端呈現方式及獨家零售合作，於競爭激烈的品類中脫穎而出。
英文原文
Lady Eliza Spencer introduced 'Lala V Côtes de Provence Rosé,' a luxury wine created by the model and socialite. Featuring aromas of ripe peach and subtle citrus, the expression debuted through an exclusive retail partnership with Knightsbridge drinks specialist Hackstons.
The bottle’s name combines Spencer’s childhood nickname, “Lala,” with vie, the French word for life. Priced at £27, the rosé is positioned above several established premium brands while remaining below ultra-premium expressions. Hackstons will carry Lala V through its flagship London store and online, adding the release to its curated portfolio of fine wines and spirits.
For consumers, Lala V offers an occasion-driven rosé that emphasizes Provençal origin, craftsmanship and lifestyle positioning. The launch reflects the continued growth of celebrity-backed wines that use personal storytelling, premium presentation and exclusive retail partnerships to stand out in a competitive category.
- 來源
- Trend Hunter
- 發布
- 2026-07-20
- 品類
- Celebproducts
- 出處
- thedrinksbusiness, lalavofficial