動畫音樂主題乳製品
KPop Demon Hunters x Yoplait 系列迎接開學季
KPop Demon Hunters x Yoplait 系列,作為這個乳酪品牌開學季策略的一環,旨在吸引年輕粉絲的目光。此次產品聯乘,以同名動畫音樂電影中的多個角色,分別佔據每款產品的主視覺,系列包括三款 Frubes 乳酪條、一款草莓味飲用乳酪,以及一款全新朱古力甜品。系列每款產品亦採用《KPop Demon Hunters》系列的標誌性配色,進一步吸引家長在這個季度為子女添購零食及午餐用品時的目光。
Yoplait 英國區總經理 Antoine Hours 就 KPop Demon Hunters x Yoplait 系列表示:「我們有信心,KPop Demon Hunters 系列將引起小朋友及家庭的共鳴,帶動英國各分店的乳酪及甜品品類銷情。與我們現有的兒童系列一樣,全新 KPop Demon Hunters 系列產品同樣強化添加鈣質及維他命 D,配合我們吸引新顧客進入這一品類的目標,同時透過強化奶製品,協助家庭促進骨骼健康。」
英文原文
The KPop Demon Hunters x Yoplait range has been announced as part of the yogurt brand's strategy for the back-to-school season to help catch the attention of young fans. The product collaboration boasts various characters from the namesake animated musical movie taking center stage on each of the items, which includes three Frubes yogurt tubes, a strawberry drinking yogurt and a new chocolate dessert. Each product also features the signature color scheme of the KPop Demon Hunters franchise to further catch the eye of shoppers this season when looking to stock up for snacks and lunches.
General Manager for Yoplait UK Antoine Hours commented on the KPop Demon Hunters x Yoplait range saying, "We’re confident that our KPop Demon Hunters range will resonate with kids and families, and drive excitement in the yoghurt and dessert category across stores in the UK. As with our existing kids’ range, the new KPop Demon Hunters range of products is also fortified with calcium and vitamin D, supporting our ambition to bring new shoppers into the category while helping families grow healthy bones through enriched dairy consumption.”
- 來源
- Trend Hunter
- 發布
- 2026-08-07
- 品類
- Billboards
- 出處
- kamcity