諷刺記者會宣傳
「Kim gets work done」發佈Kim Kardashian全新飲品品牌
Kim Kardashian 全新推出的能量飲品品牌 UPDATE，正式亮相，並配合一則諷刺意味濃厚的宣傳活動「Kim gets work done」，描繪這位媒體名人、社交名媛兼企業家，舉行一場模擬記者會。於台前，Kardashian 回答自己如何能兼顧一切，將功勞歸於 UPDATE——一款有科學實證支持、以副黃嘌呤（paraxanthine）為動力、完全不含咖啡因的能量飲品。此宣傳活動正面回應大眾對她的觀感、Kim 的工作態度及她於商界女性間流傳甚廣的建議，以及她的律師考試歷程，還有 UPDATE 有別於其他品牌之處。
UPDATE 正將 Melrose Ave 8250 號，改造為 UPDATE Focus Lab，一個靈感取材自宣傳活動視覺美學的沉浸式體驗，讓粉絲得以親身踏入這個品牌大膽鮮明的世界。
英文原文
Kim Kardashian's new energy drink brand UPDATE has officially launched alongside a satirical campaign, 'Kim gets work done,' that depicts the media personality, socialite, and businesswoman holding a mock press conference. Behind the stand, Kardashian answers how she gets it all done, crediting UPDATE, the science-backed, paraxanthine-powered energy drink that's completely caffeine-free. Head-on, the campaign cheekily tackles public perception, Kim's work ethic and viral advice for women in business, as well as her bar exam journey, and what makes UPDATE different from the rest.
UPDATE is transforming 8250 Melrose Ave into the UPDATE Focus Lab, an immersive experience inspired by the campaign's visual aesthetic so that fans can step into the brand's bold world.
- 來源
- Trend Hunter
- 發布
- 2026-07-24
- 品類
- Celebproducts
- 出處
- lbbonline, youtube