美妝品牌贊助賽車手
e.l.f. Cosmetics 贊助賽車手 Katherine Legge
e.l.f. Cosmetics 連續第三年回歸，繼續贊助賽車手 Katherine Legge。這個美妝品牌展現堅定不移的支持，力挺她這項歷史性壯舉——挑戰在同一天內完成印第 500 及可口可樂 600 兩場賽事，成為史上首位達成此壯舉的女性車手。這意味著 Katherine Legge 須於 24 小時內，合共完成 1100 英里的賽程，此挑戰於 5 月 24 日進行。
作為首個支持女性車手挑戰這項艱鉅雙賽的化妝品品牌，e.l.f. Cosmetics 在兩場賽事的賽道現場及球迷專區均設有活動，彰顯自身影響力。品牌藉此善用自身平台，凸顯出女性運動員僅獲得全部體育贊助的百分之一、於賽道上僅佔車手總數的百分之四，且相較男性同儕，於入行首五年內退出賽車運動的可能性高出一倍的現實。
英文原文
e.l.f. Cosmetics returned as the sponsor of race driver Katherine Legge for the third consecutive year. The beauty brand showed its unwavering commitment to supporting her historic attempt to become the first female driver to complete both the Indy 500 and the Coca-Cola 600 on the same day. This meant that Katherine Legge would cover a total of 1100 miles across 24 hours. This experience took place on May 24.
As the first cosmetics brand ever to back a female driver attempting this gruelling double-header, e.l.f. Cosmetics boasts its on-track presence and FanZone activations at both races. It used its platform to highlight that women receive only one percent of sports sponsorships, represent just four percent of drivers on track, and are twice as likely to leave racing within their first five years compared to male counterparts.
- 來源
- Trend Hunter
- 發布
- 2026-06-11
- 品類
- Leaders
- 出處
- elfbeauty