加拿大足球風格宣傳
Levi's Canada 推出由 Kaila Novak 主演的世界盃宣傳活動
Levi's Canada 推出一項宣傳活動，由 AFC Toronto 球員 Kaila Novak 主演，配合一款限量版加拿大主題環標 T 恤，屬於一個更廣泛 T 恤系列的一部分，時機選定於加拿大境內舉行的 2026 年國際足協世界盃前夕。Levi's Canada 這場宣傳活動，聚焦一位加拿大女性職業球員，反映出隨著多倫多以主辦城市身份踏上國際舞台，加拿大足球文化正不斷演變的新面貌。
這款加拿大環標 T 恤，現已於 levi.com 及加拿大多間精選 Levi's 分店有售。
Levi's Canada 藉此展示出，以一位植根本地的女性運動員、而非一位全球超級巨星，作為限量版宣傳活動的核心，如何能讓品牌真切地與加拿大足球這一刻建立連結，而非單純藉此謀利。
英文原文
Levi’s Canada launched a campaign starring AFC Toronto’s Kaila Novak alongside a limited-edition Canada ringer tee within a broader tee collection, timed ahead of the FIFA World Cup 2026 on Canadian soil. The Levi’s Canada campaign centers on a Canadian female professional player to reflect the evolving face of football culture in Canada as Toronto steps onto the global stage as a host city.
The Canada ringer tee is available now at levi.com and select Levi’s stores across Canada.
Levi’s Canada shows how grounding a limited-edition campaign in a locally rooted female athlete, rather than a global superstar, can make a brand feel genuinely connected to the Canadian football moment rather than simply capitalizing on it.
- 來源
- Trend Hunter
- 發布
- 2026-05-25
- 品類
- Celebfashion
- 出處
- levi