巧妙投放的番茄醬廣告
「沒有 Heinz 就不算熱狗」廣告配合時代廣場雕塑呈現
本月，全球最大熱狗雕塑重返時代廣場，這座 65 呎高的熱狗雕塑，配上七彩裝飾旗、麵包及一縷黃色芥末醬，Heinz 藉此機會，巧妙設置廣告牌，宣傳「沒有 Heinz 就不算熱狗」（It's Not a Hot Dog Without Heinz）。2026 年的《Hot Dog: The Second Serving》，是 2024 年原版《Hot Dog in the City》的迴歸之作，為紀念美國建國 250 週年而重新演繹。Heinz 與廣告代理商 Rethink 及該雕塑的原創藝術家 Jen Catron 及 Paul Outlaw 合作，在這座大型雕塑上方安裝一則廣告，畫面呈現一支正在滴落茄汁的醬瓶，角度經精心設計，猶如正在傾倒之中。
對部分人而言，熱狗單靠一款醬料絕不算完整，這則位置巧妙的廣告，正正打動了同樣鍾情於心水茄汁醬的 Heinz 粉絲的心。
英文原文
This month, the world's largest hot dog sculpture returned to Times Square and since the 65-foot hot dog arrived with a colorful bunting, a bun and a ribbon of yellow mustard, Heinz saw the chance for a cleverly placed billboard to say "It's Not a Hot Dog Without Heinz." 2026's Hot Dog: The Second Serving is a return of the original Hot Dog in the City from 2024, reimagined for America’s 250th. With agency Rethink and the sculpture’s original artists, Jen Catron and Paul Outlaw, Heinz installed an ad just above the large-scale sculpture, featuring a dripping ketchup bottle, perfectly angled to look as if it was mid-pour.
For some, a hot dog simply isn't complete with just one condiment, and this well-placed ad speaks to the hearts of Heinz fans who are just as passionate about their favorite ketchup.
- 來源
- Trend Hunter
- 發布
- 2026-08-10
- 品類
- Billboards
- 出處
- famouscampaigns