女性賦權攝影宣傳活動
Ownever 於國際婦女節發表宣言
Ownever 是一家由女性創立的葡萄牙奢華皮具品牌，為國際婦女節推出一系列引人注目的視覺廣告活動。此活動圍繞一幅震撼影像展開，畫面中一位身穿昔日年代復古服飾的女性，站在一群身穿 2026 年當代企業套裝男士之中。這幅影像由知名攝影師 Daryan Dornelles 拍攝、未經人工智能生成，旨在凸顯女性在薪酬平等及領導層代表性方面持續存在的差距。
這幅影像刻意將過時的女性化美學，與現代男性化的權力著裝並置，藉此提出一個問題：社會是否真正取得進步，抑或只是掌權者的外在形象有所改變。Ownever 的國際婦女節廣告活動，引用了世界經濟論壇的數據，指出按現時速度推算，實現完全性別平等仍需約 123 年時間。
英文原文
Ownever, a Portuguese luxury leather goods brand founded by women, released a striking visual campaign for International Women's Day. The campaign revolved around a striking photograph of a woman dressed in vintage clothing from a bygone era standing among men in contemporary 2026 corporate suits. This photograph was created without artificial intelligence by renowned photographer Daryan Dornelles to highlight the persistent gap in pay equality and leadership representation for women.
The image deliberately juxtaposed outdated feminine aesthetics with modern masculine power dressing to pose the question of whether society has genuinely progressed or merely changed the outward appearance of who holds authority. Ownever's International Women's Day campaign referenced World Economic Forum data indicating that at current rates, full gender parity remains approximately 123 years away.
- 來源
- Trend Hunter
- 發布
- 2026-04-02
- 品類
- Activism
- 出處