互動展會活動
LEGO SMART Play 將Comic-Con轉化為沉浸式體驗
互動展會體驗活動，正透過將展銷會攤位，轉化為沉浸式、科技驅動的體驗，重新定義娛樂品牌與受眾互動的方式。於 2026 年聖地牙哥國際漫畫展上，LEGO 的 SMART Play Gateway，結合具反應能力的遊戲科技、超大型系列主題環境，以及靈感源自《寶可夢》及《星球大戰》的實作互動，讓粉絲可主動參與其中，而不僅僅是瀏覽展示品。此體驗活動，亦同步展示全新產品發布，配合收藏品贈禮及主題化活動，創造多個互動接觸點。
對企業而言，這些體驗，可與消費者建立更深層的情感連結，同時鼓勵更長時間的攤位停留、社交媒體分享，以及提升對新產品的認知度。將互動科技整合入實體活動之中，亦有助品牌於更廣泛市場發售前，收集訪客與新概念互動的寶貴反饋意見。隨著粉絲展會的影響力持續增長，沉浸式體驗活動，正成為將娛樂、零售及品牌敘事融合為難忘消費者體驗的日益有效策略。
英文原文
Interactive convention activations are redefining how entertainment brands engage audiences by transforming trade show booths into immersive, technology-powered experiences. At San Diego Comic-Con 2026, LEGO's SMART Play Gateway combines responsive play technology, oversized franchise environments, and hands-on interactions inspired by Pokémon and Star Wars, allowing fans to actively participate rather than simply browse displays. The activation also showcases new product launches alongside collectible giveaways and themed programming, creating multiple touchpoints for engagement.
For businesses, these experiences generate stronger emotional connections with consumers while encouraging longer booth visits, social media sharing, and greater awareness of new products. Integrating interactive technology into physical events also helps brands collect valuable feedback on how visitors engage with new concepts before broader market releases. As fan conventions continue to grow in influence, immersive activations are becoming an increasingly effective strategy for blending entertainment, retail, and brand storytelling into memorable consumer experiences
- 來源
- Trend Hunter
- 發布
- 2026-07-28
- 品類
- Toys
- 出處
- prnewswire