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Indigo has launched its '2026 Reading Challenge,' inviting participants to engage with a curated set of themed reading categories designed to encourage literary exploration throughout the year. Structured in a bingo-style format, the challenge prompts readers to select titles from multiple categories, with the objective of completing at least one book from each category over the course of the year.

The challenge features a range of categories that reflect both reading trends and lifestyle considerations. These include 'Non-Fiction Favorite,' '2026 New Release,' 'Read a New Genre,' 'A Book Everyone Is Talking About,' and 'Break Free From Your Phone.' The phone-free category aligns with a broader Gen Z–led shift toward digital detox practices, highlighting increased interest in unplugging from constant connectivity in favor of focused, offline activities such as reading.

Participants begin the challenge by selecting a category of interest and choosing a recommended title or an alternative selection that aligns with the theme. By combining prompts with flexibility, the initiative aims to motivate consistent reading habits while supporting discovery across genres and formats.