懷舊千禧風廣告
Dove 以「Hot Like Us」宣傳活動重新演繹《Don't Cha》
Dove 最新推出的營銷計劃，恰如其分地命名為「Hot Like Us」，於 2026 年格林美獎頒獎典禮期間亮相。這則充滿千禧年風格的廣告，目標是推廣品牌經重新配方的 Alcohol-Free Whole Body Deodorant Spray 全身走珠止汗噴霧。
「Hot Like Us」這則廣告，勢必吸引 Z 世代及千禧世代消費者，但對後者而言，尤其能勾起一股懷舊情懷。整個活動的核心，是 Molly Grace 對 2000 年代初 The Pussycat Dolls 熱門歌曲《Don't Cha》的重新混音演繹。
透過「Hot Like Us」活動，Dove 力求傳遞一種懷舊情誼與自信感，同時以視覺及聽覺方式，傳達產品的核心優勢——有效控制體味，卻不會帶來傳統含酒精走珠止汗劑常見的不適感。
英文原文
Dove's latest marketing endeavor, which was aptly titled 'Hot Like Us,' dropped during the 2026 Grammy Awards. The goal of this Y2K ad was to promote the brand's reformulated Alcohol-Free Whole Body Deodorant Spray.
The 'Hot Like Us' commercial is sure to appeal to Gen Z and Millennial consumers, but it will especially impart a nostalgic feeling in the latter demographic. Central to the campaign is Molly Grace's remix of a popular early 2000s song by The Pussycat Dolls called 'Don't Cha.'
With the 'Hot Like Us' campaign, Dove strives to impart a sense of nostalgic camaraderie and confidence, while visually and audibly communicating the product’s core benefit — effective odor management without the discomfort often associated with alcohol in traditional deodorants.
- 來源
- Trend Hunter
- 發布
- 2026-02-03
- 品類
- Celebproducts
- 出處
- yahoo