懷舊交友應用程式宣傳活動
Hily Dating 推出互動式 2017 年時間囊活動
Hily Dating 於 8 月透過「Hily 2017 Time Capsule」慶祝其創立紀念日，這個互動式網上體驗，回顧了這款交友應用程式創立年份的潮流趨勢、生活習慣及網絡文化。用戶可轉動虛擬指尖陀螺，隨機抽取 2017 年交友趣聞，以「牛油果多士」為單位計算開支，參與測驗評估自己的「2017 年程度」，並猜測某段交友應用程式對話究竟源於 2017 年還是 2026 年。
這項宣傳活動回顧了 Hily 由一小群早期用戶起步，成長為美國各大應用程式商店中排名前五的交友應用程式，自推出以來累計下載量已逾 4,300 萬次。創辦人 Alex Pasykov 強調，品牌在擴展規模的過程中，一直有意識地避免功能過度膨脹，並優先重視簡潔性及真誠連結，多於不必要的複雜性。
Hily 這場懷舊週年活動體驗，展現出善用共同文化記憶，如何能創造出真摯的消費者互動。
英文原文
Hily Dating celebrated its August birthday with the 'Hily 2017 Time Capsule,' an interactive online experience that celebrates the trends, rituals and internet culture from the dating app's launch year. Users can spin a virtual fidget spinner for random 2017 dating facts, calculate costs in "avocado toasts," take a quiz to measure their 2017-ness and guess whether a dating app chat originated in 2017 or 2026.
The campaign reflects on Hily's growth from a small group of early users into one of the top five dating apps in U.S. app stores, with more than 43 million downloads since launching. Founder Alex Pasykov emphasized that the brand has intentionally avoided feature bloat as it scaled, prioritizing simplicity and authentic connection over unnecessary complexity.
Hily's nostalgic anniversary experience shows how tapping into shared cultural memory can create genuine consumer engagement.
- 來源
- Trend Hunter
- 發布
- 2026-08-19
- 品類
- Popculture
- 出處
- timecapsule2017.hily, hily