獨家茄汁大桶裝
114 安士裝 Heinz KegChup 專為球賽零食而設
超級碗不僅是全年最大型的體育賽事之一——更是一場龐大的美食盛會，屆時將有大量茄汁醬，伴隨堆積如山的漢堡、薯條及手指小食一同被消耗，這些美食與賽事本身同樣是整個體驗的核心，而 Heinz KegChup 正是旨在放大這款經典醬料所帶來的樂趣。這款由 Kraft Heinz 內部社交媒體團隊 The Kitchen 打造、開創先河的酒桶裝茄汁醬，早於 10 月已率先預告，迅速獲得以「非理性熱愛」Heinz 聞名的粉絲群熱烈迴響。
在超級碗來臨前，Instagram 用戶可參加抽獎，贏得屬於自己的 114 盎司不鏽鋼裝 KegChup。而對於未能中獎的用戶亦無需失望，Heinz 承諾將於 2026 年美式足球賽季開打前，推出更廣泛的正式發售。
英文原文
The Super Bowl isn't just one of the year's biggest sporting events—it's a massive eating occasion where tons of ketchup will be consumed alongside mountains of burgers, fries, and finger foods that are as central to the experience as the game itself, and the Heinz KegChup aims to amplify the enjoyment of this classic condiment. The first-of-its-kind ketchup keg created by Kraft Heinz’s in-house social agency, The Kitchen, was first teased in October and quickly met with enthusiasm from a fandom known for their "Irrational Love" of Heinz.
Leading up to the Big Game, Instagram users can enter to win a 114-ounce stainless steel KegChup of their own, and fortunately for those who miss out, Heinz is promising a wider release ahead of the 2026 football season.
- 來源
- Trend Hunter
- 發布
- 2026-01-28
- 品類
- Bizarre
- 出處
- famouscampaigns, heinz