社區運動場
EA SPORTS FC 與 LALIGA 於布朗士區(Bronx)開設草根足球場
EA SPORTS FC 與西班牙甲級足球聯賽（LALIGA），於南布朗克斯區揭幕一個草根足球場，是 FC FUTURES 計劃於全球完成的第 10 個項目。南布朗克斯區本土出身、Tats Cru 共同創辦人 BG183，設計了球場上的壁畫，將塗鴉傳承與社區生活的節奏相融合。
此球場與 Urban Soccer Park 合作打造，並與 P.S./M.S. 31 學校相連，此多用途球場於日間支援學校體育課，並全年舉辦開放式社區活動。South Bronx United 亦推出一項全年學術及教練計劃，觸及超過 500 名本地學生，而 BG183 的壁畫，更啟發了 EA SPORTS FC 遊戲內全新球衣的設計。
EA SPORTS FC 藉此展示出，遊戲品牌如何能將數碼領域的粉絲熱忱，延伸至對現實世界社區空間的長期投資之中。
英文原文
EA SPORTS FC and LALIGA opened a grassroots soccer pitch in the South Bronx, marking the 10th installation completed through the FC FUTURES program worldwide. South Bronx native and Tats Cru co-founder BG183 designed the mural, blending graffiti heritage with the rhythms of neighborhood life.
Built with Urban Soccer Park and tied to P.S./M.S. 31, the multi-use pitch supports school PE classes during the day and hosts open community programming year-round. South Bronx United also launched a year-round academic and coaching initiative reaching more than 500 local students, while BG183’s mural inspired a new in-game uniform for EA SPORTS FC.
EA SPORTS FC shows how gaming brands can extend digital fandom into long-term investment in real-world community spaces.
- 來源
- Trend Hunter
- 發布
- 2026-05-08
- 品類
- Graffiti
- 出處
- businesswire