銀行消費者互動活動
EQ Bank推出Grand Scan Contest及店內快閃活動
EQ Bank 是 Equitable Bank 旗下的數碼銀行部門，亦是 PC Optimum 忠誠獎賞計劃的獨家金融服務合作夥伴，現推出以「Grand Scan Contest」為主軸的大型消費者互動活動。此活動將讓一位幸運的 PC Optimum 會員有機會贏得 2,500 萬點積分。
EQ Bank 的 Grand Scan Contest 活動亦配合在多倫多、溫哥華及卡加利部分 Loblaw 集團旗下超市舉行的互動式店內快閃展亭，會員可參與「轉盤贏獎」體驗，賺取額外積分。
Grand Scan Contest 由 8 月 13 日舉行至 26 日，會員只需於參與活動的 Loblaw 超市或 Shoppers Drug Mart 分店消費滿 20 元或以上，並於結賬時掃描其 PC Optimum 會員卡，即可自動獲得參賽資格。此快閃活動定於 8 月中至下旬於三個城市舉行，旨在向加拿大民眾展示 EQ Bank 對更緊密連結的銀行體驗的構想。
英文原文
EQ Bank, the digital banking arm of Equitable Bank and the exclusive financial services partner of the PC Optimum loyalty program, has launched a major consumer engagement campaign featuring the Grand Scan Contest. This venture offers one lucky PC Optimum member the chance to win 25 million points.
EQ Bank's Grand Scan Contest is supplemented by interactive in-store pop-up pavilions at select Loblaw-affiliated grocery stores in Toronto, Vancouver, and Calgary where members can participate in Spin-to-Win experiences to earn additional points.
The Grand Scan Contest runs from August 13 to 26, with automatic entry for members who make a purchase of $20 or more at participating Loblaw grocery stores or Shoppers Drug Mart locations and scan their PC Optimum card at checkout. The pop-up events, scheduled across the three cities in mid-to-late August, are designed to introduce Canadians to how EQ Bank envisions delivering more connected banking experiences.
- 來源
- Trend Hunter
- 發布
- 2026-08-12
- 品類
- Interactive
- 出處
- newswire