AI 生成代言人
Got Beef 的 Granny Challenges 挑戰含填充劑及添加劑的牛肉乾
直接面向消費者的草飼牛肉乾品牌 Got Beef，宣布推出一位由人工智能生成的代言人 Granny——一個逼真得令人驚訝的角色，現已於公司社交媒體平台及全新廣告牌宣傳活動中亮相。最終，Granny 代表著對成分潔淨零食的倡議，並致力「向充斥填充劑及添加劑產品的零售商發起牛肉之爭」。
Got Beef 運用一系列人工智能工具，支援業務各個環節，由產品採購、包裝設計，到客戶溝通及內容製作皆有涉獵。Granny 的形象由人工智能影片生成技術 Kling 打造而成。Got Beef 創辦人 Benji Boyce 表示：「以人工智能生成這個角色，實在再合適不過。每支影片的生成成本約 100 至 200 美元，卻總能爆紅，除了牛肉乾銷售收入外，更為我帶來額外收益。」
英文原文
Direct-to-consumer grass-fed beef jerky brand Got Beef announced the launch of an AI-generated spokesperson, Granny, a surprisingly realistic character who is already making an appearance on the company's social media platforms and a new billboard campaign. Ultimately, Granny is an advocate for clean-label snacking and "starting beef with retailers" selling products full of fillers and additives.
Got Beef uses a range of AI tools to support various parts of its business, from product sourcing and packaging design to customer communications and content production. Granny is generated using AI video generation technology, Kling. "Producing the character with AI is perfect," said Benji Boyce, founder of Got Beef. "The videos cost me around $100-$200 each to generate and always go viral, which earns me money in addition to the beef jerky sales."
- 來源
- Trend Hunter
- 發布
- 2026-06-17
- 品類
- Billboards
- 出處
- prnewswire