飲酒儀式手指暖手套
Jägermeister 的 FingerMittens 終結微溫烈酒問題
為強調其草本利口酒最佳、傳統的飲用方式是於零下 18 度供應，Jägermeister 構思出 FingerMittens，藉此強化品牌身份中不可或缺的一環，並對抗其產品於室溫下飲用日益普遍的趨勢。
FingerMittens 正如其名——是一副專為指尖打造的迷你羊毛手套，讓飲用者能夠手持冰凍烈酒杯，而不會令手指凍麻。丹麥部分酒吧已備有 FingerMittens 供應，粉絲亦可透過活動網站購買，Jägermeister 更特別製作一份編織教學，讓粉絲能夠從零開始，親手編織屬於自己的小型保暖手套，藉此保留這項珍視的飲酒儀式，並依照最初設計的方式，品嚐這款草本利口酒。
英文原文
To underscore that its herbal liqueur is best and traditionally served at –18°C, Jägermeister came up with FingerMittens to reinforce an essential part of its brand identity and challenge an increase in consumption of its product at room temperature.
FingerMittens are exactly what they seem to be—tiny wool mittens designed just for the fingertips, so that drinkers can hold an ice-cold shot without numbing their fingers. While select bars in Denmark are stocked with FingerMittens, and fans can purchase pairs via the campaign website, Jägermeister has also come up with a knitting tutorial so that fans can craft their own small-scale, finger-warming mittens from scratch to preserve a cherished drinking ritual and consume the herbal liqueur as intended.
- 來源
- Trend Hunter
- 發布
- 2026-01-26
- 品類
- Bizarre
- 出處
- famouscampaigns