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Huggies 的「Expensive $h\*t」展示其防漏保護能力

Huggies Little Snugglers 配備了設計用於提供高達 100% 側漏防護的防漏側邊,而為了證明這一點,這個備受信賴的紙尿片品牌舉辦了名為《Expensive $h*t》的一小時直播活動,同步於 TikTok Live、Instagram Live 及 YouTube Live 播出。片中拍攝了穿著 Huggies Little Snugglers 的嬰兒,在無價的設計師單品、收藏品及古董上爬行、扭動及玩耍的畫面,藉此突顯嬰兒與這些貴重物品之間,僅隔著一片紙尿片。

這場活動邀請了 18 位剛餵飽、容易「爆側漏」的嬰兒參與,家長們紛紛收看,看看單憑紙尿片是否足以避免代價高昂的災難發生,觀眾亦獲邀分享自己最經典的育兒故事,圍繞著育兒過程中常見的一片狼藉,營造出一種社群共鳴感。

英文原文

Huggies Little Snugglers are designed with a blowout blocker designed to provide up to 100% blowout protection—and to prove it, the trusted disposable diapers brand hosted Expensive $h\*t, a one-hour event streamed across TikTok Live, Instagram Live, and YouTube Live. Babies wearing Huggies Little Snugglers were filmed as they crawled, wiggled and played while sitting on priceless designer items, collectibles, and antiques, highlighting that the only thing between the babies and the valuables was the diaper.

As part of the event featuring 18 freshly fed, blowout-prone babies, parents tuned in to see if diapers alone could prevent costly disasters, and viewers were invited to share their best stories, creating a sense of community around the often-messy reality of raising kids.

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來源
Trend Hunter
發布
2026-03-17
品類
Babies
出處
prnewswire

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