體育珠寶合作夥伴關係
GLD 成為 Mitchell & Ness 旗艦店的獨家珠寶商
GLD 與 Mitchell & Ness 展開多層面合作，成為 Mitchell & Ness 全新費城旗艦店的獨家珠寶合作夥伴，並提供橫跨 NBA、MLB 及 NFL 三大聯盟的訂製費城球隊主題吊墜。此次合作其後透過多項活動持續擴展，包括於 MLB 全明星週末舉行的 Sip & Shop 活動，GLD 於活動中發布其「$1 Million Hat」，並推出「GLD x Mitchell & Ness Hat Charms」系列。
今年夏天，此合作將延續至 Fanatics Fest NYC，以更擴大的形式呈現，雙方透過更多零售體驗、聯名產品及沉浸式球迷互動活動，深化合作關係。GLD 是 NBA、NFL、MLB、NCAA、NHL 及 WNBA 的官方授權合作夥伴。
GLD 展示出將珠寶設計與體育傳承相結合，如何能締造橫跨零售、活動及收藏商品的長期合作關係。
英文原文
GLD launched a multifaceted partnership with Mitchell & Ness, becoming the exclusive jeweler at Mitchell & Ness's new Philadelphia flagship store, complete with custom Philadelphia team pendants across the NBA, MLB and NFL. The collaboration has since expanded through activations including an MLB All-Star Weekend Sip & Shop event, where GLD unveiled its '$1 Million Hat' and introduced the 'GLD x Mitchell & Ness Hat Charms' collection.
This summer, the partnership continues with an expanded presence at Fanatics Fest NYC, as both brands deepen the collaboration through additional retail experiences, co-branded products and immersive fan activations. GLD is an official licensing partner of the NBA, NFL, MLB, NCAA, NHL and WNBA.
GLD shows how combining jewelry design with sports heritage can create long-term partnerships that extend across retail, events and collectible merchandise.
- 來源
- Trend Hunter
- 發布
- 2026-07-14
- 品類
- Jewelry
- 出處
- prnewswire