子宮內膜異位症意識內衣
Holland & Barrett 的 Endo Pants 將隱藏不適視覺化
為紀念子宮內膜異位症關注月，Holland & Barrett 與 The Endometriosis Foundation 合作研發 Endo Pants，旨在呈現子宮內膜異位症背後隱藏的痛楚，並就這項光是在英國就有超過 150 萬名女性正經歷的病症，展開對話。
從首次求診至確診，平均需要九年零四個月時間，而大眾對子宮內膜異位症病徵認識不足，正是導致確診延誤的原因之一。Endo Pants 以視覺方式，呈現倡議者 Carla Cressy（The Endometriosis Foundation 創辦人）、Sapphia Cousins 及 Charlotte Emily Price 的親身經歷。產品洗滌標籤上縫製了一個二維碼，引導大眾使用 Holland & Barrett 的免費經期健康求助熱線，提供由專科護士主理、為時 15 分鐘的視像諮詢服務。
英文原文
To mark Endometriosis Awareness Month, Holland & Barrett developed Endo Pants with The Endometriosis Foundation to represent the hidden pain of endometriosis and start conversations about this condition experienced by over 1.5 million women in the UK alone.
On average, it takes nine years and four months to be diagnosed from the first GP visit, and a lack of awareness about the symptoms of endometriosis contributes to delays in diagnosis. Endo Pants visually represent the lived experiences of advocates Carla Cressy, founder of The Endometriosis Foundation, and Sapphia Cousins and Charlotte Emily Price. An included QR code stitched into the care label points people to Holland & Barrett’s free Menstrual Health Helpline, offering 15-minute video consultations with specialist nurses.
- 來源
- Trend Hunter
- 發布
- 2026-03-04
- 品類
- Commercials
- 出處
- famouscampaigns, instagram