無氣泡酒精飲品宣傳
Bluebird Hardwater 詢問飲家是否願意戒掉氣泡
Bluebird Hardwater 是一個生產無氣泡酒精水的品牌，以一則平淡無奇、彷彿藥品廣告風格的宣傳片，向消費者提問，是否準備好「Ditch the Fizz」（告別氣泡）。此宣傳活動起用一對退休夫婦、沙灘遊客、姊妹會女生等人物，分享捨棄氣泡感所帶來的好處。聯合創辦人兼首席行銷官 Trevor Shanton 表示：「目前每個即飲酒精飲品品牌，都在拍攝同一種生活風格畫面——從泳池邊的冰桶取出產品。我們想擁抱幽默感，展現 Bluebird 真正的個性，並於我們的大本營佛羅里達州完成這場拍攝。這是我們的突破時刻。」
Bluebird Hardwater 提供兩款口味的 Vodka Hardwater（蔓越莓及青檸），以及兩款口味的 Bluebird Tequila Hardwater（菠蘿及青檸），全系列均主打純淨水質、真正烈酒，以及清爽無糖的配方，每份僅含 88 卡路里。
英文原文
Bluebird Hardwater, the brand crafting non-carbonated alcoholic water, is asking drinkers if they're ready to Ditch the Fizz in the style of a deadpan pharmaceutical ad. The campaign features a couple of retirees, beach-goers, a sorority girl, and more, sharing the benefits of ditching carbonation. “Every RTD brand right now is running the same lifestyle shot pulling product out of a cooler by the pool,” said Trevor Shanton, Co-Founder and CMO. “We wanted to lean into comedy, show the actual personality of Bluebird, and do it in our home market of Florida. This is our breakout moment.”
Bluebird Hardwater offers Vodka Hardwater in two flavors (Cranberry and Lime) and Bluebird Tequila Hardwater in two flavors (Pineapple & Lime,) all of which champion purified water, real spirits, and refreshing no-sugar formulations that come in at just 88 calories.
- 來源
- Trend Hunter
- 發布
- 2026-07-31
- 品類
- Commercials
- 出處
- rtdmagazine, drinkbluebirdhardwater