美食靈感街頭藝術
Knorr 的 Dish Pics 宣傳活動以美食照片取代不雅圖片
透過 Dish Pics 活動，Knorr 正將不雅的塗鴉，替換為以其全新 Premium Flavor Bases 調味料製作而成、令人垂涎的菜式插畫。品牌與美國多個城市的本地藝術家合作，將露骨圖像，轉化為令人食指大動的風味表達。Knorr 營銷總監 C.J. Magwood 表示：「我們的 Dish Pics 旨在提醒大家，真正的火花，其實蘊藏在一頓家常便飯之中。」「透過以真正令人渴望的事物，取代那些不受歡迎、不雅的圖像，我們正為美國各大城市，注入一股全新的風味。」
身處紐約市、奧斯汀、洛杉磯及邁阿密的市民，可以留意以壁畫、海報、粉筆畫及貼紙形式呈現、以美食為靈感的街頭藝術作品。這項活動由總部位於奧斯汀的藝術家 Britt Johnson 揭開序幕。
英文原文
With its Dish Pics campaign, Knorr is swapping out unsavory graffiti for inspiring depictions of dishes that can be prepared with its new Premium Flavor Bases. The brand is teaming up with local artists across United States cities to turn explicit art into crave-worthy expressions of flavor. "Our dish pics are here to remind everyone that real sparks fly in the form of a home-cooked meal," said C.J. Magwood, Marketing Director for Knorr. "By replacing unwanted, illicit images with something truly desirable, we're adding a new flavor to cities across America."
People in New York City, Austin, Los Angeles, and Miami can keep their eyes peeled for food-inspired street art pieces in the form of murals, posters, chalk art and stickers. Austin-based artist Britt Johnson kicked off the campaign.
- 來源
- Trend Hunter
- 發布
- 2025-11-14
- 品類
- Graffiti
- 出處
- prnewswire, instagram