沙漠鑽石靈感婚嫁宣傳活動
De Beers Group 聚焦沙漠鑽石
De Beers Group 為其全新推出的 Desert Diamonds 系列推出全新婚嫁廣告活動。這項由 A Diamond Is Forever 背書的奢華營銷計劃，以一系列溫暖大地色調——從陽光白、香檳色、柔和沙色，到日落粉及晨曦色——歌頌天然沙漠鑽石及其所源自的地景。
因此，Desert Diamonds 溫暖的色調，提供了一種既天然又獨特的另類選擇。De Beers Group 婚嫁廣告活動的目標，是鼓勵零售商及設計師打造展現這種沙漠靈感色調的婚嫁珠寶。因此，這項計劃被定位為一個「全行業共通計劃」。
De Beers Brands & Diamond Desirability 行政總裁 Sandrine Conseiller 表示：「Desert Diamonds 的成功，印證了真摯、不斷演變的愛情精神。當今的新娘渴望擁有真正獨一無二、承載意義與個性的作品。天然鑽石經歷數十億年由大自然鍛造而成，色彩繽紛多樣，正是屬於她們獨有愛情的完美象徵——堅韌、真摯、雋永、多彩。這套柔和的天然色調，歌頌了現代伴侶渴望彰顯其承諾獨特性、以及一份真正反映其故事的永恆承諾。」
英文原文
De Beers Group has launched a new bridal campaign for its new Desert Diamonds. This luxurious marketing initiative, which was endorsed by A Diamond Is Forever, celebrates natural desert diamonds and the landscapes from which they originate in a spectrum of warm, earthy hues — from sunlit whites, champagnes, and soft sand tones to sunset blush and dawn colors.
Thus, the warm tones of Desert diamonds offer an alternative that feels both organic and distinctive. The goal of De Beers Group's bridal campaign is to encourage retailers and designers to create bridal jewelry that showcases this desert‑inspired palette. As such, the initiative is positioned as an "industry-wide umbrella program."
Sandrine Conseiller, CEO of De Beers Brands & Diamond Desirability, said: "The success of Desert diamonds reinforces the spirit of authentic, evolving love. Today's brides want something truly unique that delivers meaning and individuality. Natural diamonds, forged by nature over billions of years, in a range of color choices, are the perfect symbol of a love that is uniquely theirs - resilient, genuine, timeless, colorful. This soft palette of natural colors celebrates the modern couple's desire to celebrate the individuality of their commitment and the promise of a forever that truly reflects their story."
- 來源
- Trend Hunter
- 發布
- 2026-04-10
- 品類
- Weddings
- 出處
- debeersgroup