可嗅聞止汗劑廣告牌
Sure 的戶外宣傳活動邀請路人一嗅香氣
止汗劑品牌 Sure，正推出一款號稱該品類在英國市場首創的全身止汗劑，並透過在倫敦設置互動式止汗劑廣告牌，讓公眾了解這項新品。為強調 Sure 這款最新產品可全身使用，讓大家保持清新氣息及自信感，這項戶外廣告活動，挑戰路人親身享受這些可供嗅聞的廣告所散發的香氣。
這項聚焦於人們可噴灑止汗劑的非常規部位的廣告活動，靈感源自一項研究——該研究指出，多達三分之二的英國人，會在身體其他部位使用腋下止汗劑，而 67% 受訪的英國參與者，均承認自己害怕因流汗而產生體味。
英文原文
Deodorant brand Sure is releasing a whole-body deodorant touted as the first of its kind in the category for the UK, and the public is being made aware of it with interactive deodorant billboards in London. To emphasize that Sure's latest launch can be used all over to keep people smelling fresh and feeling confident, the out-of-home campaign challenges passersby to enjoy the scent of sniffable ads.
This campaign spotlighting the unusual places that people can spray their deodorant was inspired by research that says as many as two-thirds of Brits use an underarm deodorant on other parts of their body, and 67% of surveyed participants in the UK admit to fearing body odor as a result of sweating.
- 來源
- Trend Hunter
- 發布
- 2025-03-25
- 品類
- Billboards
- 出處
- marketing-beat