主廚製作即食餐
便利食品品牌Hide推出首個戶外廣告宣傳
HIDE 是一個於 2026 年初於 Tesco 全國上架的即食食品品牌，發布其首個戶外廣告系列，挑戰大眾對即食餐膳的固有印象。此宣傳活動於倫敦多個地點展示，直至 8 月中旬，運用直白的標語及以產品為主視覺的廣告牌，吸引一般傾向迴避這一品類的購物者。
此宣傳活動由代理商 Among Equals 打造，運用如「即食餐膳未曾準備好迎接這個」（Ready Meals Weren't Ready for This）及「超值套餐：老闆級別」（Meal Deal: Boss Level）等標語，同時避免繁複的食物擺盤效果或傳統廣告宣稱。此廣告創意，突顯 HIDE 由主廚製作的餐膳、可辨識的食材，以及近期在零售市場的強勁勢頭，包括其於 Tesco 上架首數月內，已售出逾 50 萬份餐膳。
對消費者而言，此宣傳活動重新定義即食餐膳，將其定位為更高品質的便利選擇，而非一種妥協。此次推出，反映出市場對兼具速度、口味、健康及成分透明度的預製食品，需求日益增加。
英文原文
HIDE, a convenience food brand launched nationwide in Tesco earlier in 2026, debuted its first out-of-home advertising campaign to challenge perceptions of ready meals. Running across multiple London sites until mid-August, the campaign features direct headlines and product-focused billboards designed to appeal to shoppers who typically avoid the category.
Created with agency Among Equals, the campaign uses lines such as “Ready Meals Weren’t Ready for This” and “Meal Deal: Boss Level” while avoiding elaborate food styling or traditional advertising claims. The creative highlights HIDE’s chef-made meals, recognizable ingredients and recent retail momentum, including sales of more than 500,000 meals during its first months in Tesco.
For consumers, the campaign reframes ready meals as a higher-quality convenience option rather than a compromise. The rollout reflects growing demand for prepared foods that combine speed with taste, health and ingredient transparency.
- 來源
- Trend Hunter
- 發布
- 2026-08-01
- 品類
- Retail
- 出處
- retailtimes, hidefood.co