全面包裝重新設計
Waterloo Sparkling Water 全面革新包裝設計
Waterloo Sparkling Water 於旗下整個產品組合中，推出一次全面的包裝重新設計，是品牌自 2017 年創立以來首次進行此規模的更新。全新的紙盒及罐身圖案，現已於全國各地零售門店及網上渠道陸續上架。
Waterloo Sparkling Water 這套與品牌代理公司 CBX 合作研發的全新視覺系統，特色包括更飽和鮮艷的色調、更簡潔俐落的整體版面設計、更強烈的味覺聯想暗示（例如加大的水果圖案），以及一個經現代化演繹的品牌標誌。此次全面包裝重新設計中的所有元素，旨在提升貨架上的可見度，讓消費者能更快速地分辨不同口味產品。
最終而言，這次形象更新亦進一步強化品牌一貫以「full flavor」為核心的定位，以及其 WATER DOWN NOTHING 宣傳活動的精神。
英文原文
Waterloo Sparkling Water has introduced a comprehensive packaging redesign across its entire product portfolio, marking the first such update since the brand’s launch in 2017. The new carton and can graphics are now appearing in retail stores and online channels nationwide.
Waterloo Sparkling Water's refreshed visual system, developed in collaboration with the brand agency CBX, features more saturated and vibrant colors, a cleaner overall layout, stronger appetite-inducing flavor cues such as larger fruit imagery, and a modernized brand mark. All elements in this comprehensive packaging redesign are intended to increase shelf visibility and make it easier for shoppers to quickly distinguish between different flavor varieties.
Ultimately, the updated look also reinforces the brand’s core positioning around 'full flavor' and its WATER DOWN NOTHING campaign.
- 來源
- Trend Hunter
- 發布
- 2026-08-18
- 品類
- Branding
- 出處
- bevnet