以學生為中心的美妝合作
College Fashionista x Clinique 合作推出校園計劃
College Fashionista x Clinique,透過一項沉浸式校園大使計劃,推出以學生為中心的美容合作項目,將大學生與美容、護膚、內容創作及體驗式行銷領域的機會連結一起。
參加者透過創作社交媒體內容、於校園舉辦試用活動,以及透過互動體驗與同儕交流,代表品牌形象,旨在鼓勵產品發掘及社群參與。大使亦可獲得正裝版 Clinique 產品及獨家品牌周邊商品,支持宣傳活動,並深化對品牌產品組合的認識。此外,此計劃亦提供數碼行銷、活動統籌及品牌倡導方面的實務經驗,讓學生於拓展創意作品集之餘,亦能培養專業技能。
英文原文
College Fashionista x Clinique introduces a student-centered beauty collaboration through an immersive campus ambassador program that connects university students with opportunities in beauty, skincare, content creation, and experiential marketing.
Participants represent the brand by creating social media content, organizing on-campus sampling events, and engaging peers through interactive experiences designed to encourage product discovery and community participation. Ambassadors also receive full-sized Clinique products and exclusive branded merchandise to support campaign activities and deepen familiarity with the brand's portfolio. Furthermore, the initiative provides practical experience in digital marketing, event coordination, and brand advocacy, allowing students to develop professional skills while expanding their creative portfolios.
- 來源
- Trend Hunter
- 發布
- 2026-07-30
- 品類
- Branding
- 出處
- clinique, collegefashionista