摔角手靈感棒棒糖廣告
Chupa Chups 以墨西哥摔角(Lucha Libre)主題宣傳活動推廣包裝革新
Chupa Chups 近日推出更易撕開的包裝，讓粉絲能更輕鬆享用其棒棒糖，而為慶祝這場「打開包裝之戰」的終結，品牌推出一項以摔角文化戲劇張力為靈感的戶外廣告活動。
這系列色彩繽紛的廣告於英國及西班牙推出，採用由著名墨西哥面具工匠 Arturo Bucio 設計的面具——他的作品曾被 Rey Mysterio、Mil Máscaras、Dos Caras、Místico 等傳奇人物佩戴。每一款精心製作的面具，都向 Chupa Chups 不同的口味——蘋果、士多啤梨或可樂——致敬，並以戲劇化手法，訴說品牌全新易撕開包裝的故事，向那些只想輕鬆享用一顆糖果的零食愛好者，宣告掙扎撕開包裝的日子已成過去。
英文原文
Chupa Chups recently introduced easier-to-open wrappers so that fans can get at its lollipops with less effort, and to celebrate the end of the fight to open packaging, the brand launched an out-of-home campaign inspired by the drama of Lucha Libre.
The colorful ads launching across the UK and Spain feature masks developed in collaboration with celebrated Mexican mask maker Arturo Bucio, whose work has been sported by icons like Rey Mysterio, Mil Máscaras, Dos Caras, Místico and more. Each detailed mask pays homage to a different Chupa Chups flavor—Apple, Strawberry or Cola—and theatrically tells the story of the brand's new easy-open packaging and signals the end of struggle for snackers who are just after a simple sweet treat.
- 來源
- Trend Hunter
- 發布
- 2026-04-06
- 品類
- Billboards
- 出處
- famouscampaigns