網紅支持全球推廣宣傳活動
GUESS? 選定網紅兼創業家 Chiara Ferragni 擔任其全球 2026 年春夏推廣活動的主要模特兒。這次合作標誌著品牌與 Ferragni 在首次合作十多年後再度攜手。
這輯由 Morelli Brothers 拍攝的廣告影像，透過黑白與彩色攝影交錯運用，將品牌一貫成熟的美學風格，與當代社交媒體感性融為一體。GUESS? 這項 2026 年推廣計劃，亦特別突顯 Camden Bag 手袋。
GUESS? 聯合創辦人兼首席創意總監 Paul Marciano，闡述 GUESS? 與這位網紅之間的連繫：「我們很高興邀得 Chiara Ferragni 擔任我們全新廣告活動的代言人。她的活力、真實感及極具辨識度的風格，完美體現了 GUESS 女性形象，以及我們 2026 春夏系列的精神——自信、百搭、精緻，且無庸置疑地當代。」
英文原文
The campaign imagery, which was shot by the Morelli Brothers, blends the brand's well-established aesthetic with contemporary social media sensibilities through a mix of black-and-white and color photography. GUESS?'s promotional venture for 2026 also highlights the Camden Bag.
Paul Marciano, Co-founder and Chief Creative Officer of GUESS?, elaborates on the connection between GUESS? and the influencer: "We're thrilled to have Chiara Ferragni as the face of our new campaign. Her energy, authenticity, and unmistakable style perfectly embody the GUESS woman and the spirit of our Spring/Summer 2026 collection, confident looks that are versatile, refined, and unmistakably contemporary."
- 來源
- Trend Hunter
- 發布
- 2026-01-21
- 品類
- Celebfashion
- 出處
- sourcingjournal