沉浸式音樂節體驗
BACARDÍ 蘭姆酒推出沉浸式CASA BACARDÍ體驗
BACARDÍ 蘭姆酒，將其沉浸式 CASA BACARDÍ 體驗，帶到芝加哥的 Lollapalooza 音樂節。此體驗活動，為參加者提供一個專屬空間，供其享用招牌雞尾酒、現場表演及互動活動內容。此活動亦同步透過整合於 Disney+ 及 Hulu 官方音樂節直播中的獨家品牌內容，將這場慶祝延伸至遠端觀眾。
CASA BACARDÍ 體驗，包括一個雞尾酒花園、一個 VIP 酒吧，以及供應夏日主題飲品菜單的即飲推車，飲品涵蓋 Piña Co-Lolla、經典及野莓 Mojito、Rum-Palooza，以及辛辣的 Mango Fuego，同時邀來 DJ 現場演出，並展示波多黎各音樂及舞蹈傳統的文化表演。對於在家觀看的觀眾，此直播亦融入原創片段，提供 CASA BACARDÍ 體驗空間的幕後花絮。
英文原文
BACARDÍ Rum has brought its immersive CASA BACARDÍ experience to the Lollapalooza music festival in Chicago. This activation offers attendees a dedicated space featuring signature cocktails, live performances, and interactive programming. It also simultaneously extends the celebration to remote audiences through exclusive branded content integrated into the official festival livestream on Disney+ and Hulu.
The CASA BACARDÍ experience includes a cocktail garden, a VIP bar, and ready-to-drink carts serving a summer-inspired menu of beverages such as the Piña Co-Lolla, classic and wildberry Mojitos, the Rum-Palooza, and the spicy Mango Fuego, alongside special appearances by DJs and cultural performances showcasing Puerto Rican music and dance traditions. For those watching from home, the livestream incorporates original segments that provide a behind-the-scenes look at the CASA BACARDÍ space.
- 來源
- Trend Hunter
- 發布
- 2026-07-31
- 品類
- Livearts
- 出處
- thespiritsbusiness